The Self and the Soul: A Dialogue with Freya India
In a culture of narcissism, love can save us from ourselves
I’ve been writing about our world’s upheavals for more than three years now. Over that time one of the most personally significant conclusions I’ve come to is that no clean separation can be made between the “big” issues of our era – the ideological revolutions, the political turmoil, even shifting geopolitics – and the “little” struggles facing the individual human soul.
Cultural narcissism and societal atomization, gender divides and demographic malaise, political nihilism and violence… the many civilizational problems we see manifesting today increasingly seem to me to only reflect something gone tragically wrong at a much deeper level. Our societies feel more and more broken and mad because we are broken and mad, and we no longer seem able to keep a collective lid on it. The political is personal. So although I won’t be going full Faulkner and concluding that “the only thing worth writing about is the human heart in conflict with itself,” I do often find myself hungry for those discussions that manage to go beyond surface-level commentary of culture and politics to explore more lasting human truths beneath.
Which is why I’m particularly pleased to publish this extensive dialogue with
.Freya is in my estimation one of the very best young authors writing today. Her talent is to combine a fearless personal honesty with a genuinely penetrating examination of the human heart—with all its anxieties, hopes, and sufferings—and then to trace seamless connections between our common struggles and the realities of our broader cultural and technological landscape. Most importantly, she does this with—as I think you will see here—a startling amount of what used to be described as wisdom. Exactly how such an old soul became trapped in a Gen Z girl, no one seems to know… It’s actually a little bit creepy to be honest.
Freya writes with a focus on issues facing young women at her Substack GIRLS, which feels a bit like reading a Tolstoy or Jane Austen disguised in the aesthetics of a teenage glam magazine. Do subscribe.
We both wanted to try something a bit new and different here and allow back-and-forth written dialogue to flow naturally and delve into some important issues in a unique way. So what follows is not a typical interview, but something more like a podcast—except in print and not three hours of shallow banter. And I do think we succeeded in producing something somewhat special, because the dialogue manages to tease out some really fascinating connections. For which I largely credit Freya’s open and refreshingly un-ironic style.
Below, we dive into everything from why therapy culture and the cult of the self has been a disaster for the mental health of young women, and why the male quest for self-optimization can undermine human connection, to how moral judgements are needed to accurately perceiving reality and why the deconstruction of authority has disordered and demoralized society.
And in the best half, after the paywall: why our culture feels so utterly unsexy now, and why we all need to learn to be playful again; what men and women really want, and why we’re so divided; the nature of true love, and why love can rescue us from selfishness; why virtue is the only sure path to sanity; why we’ve both found ourselves drawn inexorably down a road to religious faith, and how we each try to grapple with that in our writing.
I hope you enjoy this as much as I did, and that you’ll check out some of Freya’s other fantastic work.
(Notes: This post will be too long for Gmail, so click on the title to open online or in the Substack app. Freya’s quaint British misspellings have been left intact for affect, do not be alarmed.)
N.S. Lyons: You’ve written extensively on how social media appears to be contributing to skyrocketing rates of anxiety, depression, self-harm, and other mental health problems in our society, especially among girls and young women. The link seems well established, and the stats you’ve cited evidencing this are pretty crazy, such as the suicide rate for girls aged 10-14 increasing 138% between 2012 and 2019, after social media and smart phones became a thing. I encourage everyone to go read your work on this, on your own Substack and with Jonathan Haidt on After Babel. But I want to focus here on teasing out what I find to be a really intriguing thread running through your more recent writing, which hints that your thinking on these problems and their causes has evolved in some pretty important and interesting ways.
As I see it, this begins with your critique of “therapy culture,” which “pathologises normal distress, and presents therapy as the solution to all problems.” This is clearly completely endemic today. As you’ve pointed out, just about everything now—especially online, and perhaps especially among women—seems to be viewed through, talked about in, and marketed using the language of the therapeutic. Spontaneous romantic chemistry might actually be a red flag for past “trauma.” Relationship difficulties are probably down to “anxious attachment.” Constantly “opening up” online about your issues and medications is celebrated; an SSRI prescription is a form of “empowerment.” Getting a Brazilian Butt Lift is now sold as a “life-changing and empowering experience” of “resculpting your confidence” and becoming “your authentic self,” and so on…
And yet individuals—especially women—and society generally only continue to become more depressed, anxious, and risk-averse. All the therapy and empowerment doesn’t seem to be working. If anything it seems to be having the opposite effect, serving to make people less confident, more fragile, and more emotionally immature. What do you think is going on here? What’s driving this turn to the therapeutic, and what is it doing to us?
Freya India: Well, firstly I think all the therapy and empowerment isn’t working because much of it is just a marketing strategy. Take the obsession with fighting the stigma around mental health. We are relentlessly reminded that mental health problems are stigmatised, that we need to tackle the stigma around medication, that we aren’t opening up enough, that we aren’t aware enough. This is just accepted as fact. Meanwhile the number of young people taking mental health medication is unbelievable. In the UK, antidepressant prescriptions for children aged five to 12 increased by more than 40% between 2015 and 2021. Five! We have girls self-diagnosing with anxiety disorders and OCD and Tourette’s. Young women putting their mental health diagnoses in their Twitter bios and Tinder profiles. There was even a study recently revealing that 32% of all adolescents aged 12 to 17 in the US received prescription medication, treatment, and/or counselling for their mental health in 2023. And it doesn’t seem to make any difference. At this point, I think it’s an insult to tell young people that stigma is our most pressing problem.
It’s easy to forget that mental health has become an industry. And like any industry, it has profit incentives. It has to drive demand. It needs to expand its customer base. And “mental health awareness” has become a very useful marketing campaign for therapy and medication companies. I think two things can be true: girls are genuinely suffering in the modern world, but also, a major part of it is the marketisation and medicalisation of their normal distress. Their despair and disempowerment is making billions.
In terms of what it’s doing to us, I think, ironically, it’s making us mentally ill. People say therapy culture is stereotypically feminine and it harms men by expecting them to behave more like women, which I agree with—but I actually think it’s worse for women. Girls ruminate more than boys. Women are more anxious, on average. We tend to be more neurotic. And so it gets to me when I see girls being told to focus on their feelings, to take their thoughts so seriously, to search their lives for symptoms. That’s the worst advice we could give. It’s heartbreaking to see how many young women are so miserably stuck in their own heads now, and encouraged to go further and further inwards to find relief. Do the work! Go to therapy! Unpack your trauma! Reflect, analyse, ruminate! Their heads are spinning. Maybe I’m anxious all the time because I have ADHD? Maybe my ADHD is a trauma response? Wait—is it PTSD or a personality disorder?
I also think we get it backwards sometimes. People assume that Gen Z feel too much, that we’re all too emotional, but I’m starting to think the opposite is true. We don’t let ourselves feel anything. We immediately categorise and diagnose and try to control every emotion. I don’t even think we know how to open up properly. We’re all so lonely. Young people hang out with each other far less than previous generations did at the same age. Friendships are much more shallow and superficial. I don’t get the sense that young people are honestly opening up to each other. We talk to therapists. We join online forums. We open up on TikTok, or chat with mental health chatbots. When we do talk about our problems, we disguise it in DSM diagnoses and obscure therapy-speak.
And so the worst part is, therapy culture deprives young people of the language to talk about what’s actually happening in their lives. They can talk about their ADHD symptoms and anxiety disorders, but find it hard to get at anything deeper. Instead of saying oh, maybe I feel insecure because I’m in a situationship where there’s no commitment or expectations or even basic respect, we have all these young women worrying that they are anxiously attached, or have an anxiety disorder, or relationship OCD—and even getting medication for it.
I’m not convinced, then, that therapy culture even helps us open up; I think it shuts down our ability to talk about our problems. Maybe you’re not anxiously attached, maybe you want to be loved deeply! Maybe you don’t have social anxiety disorder, maybe you grew up with less face-to-face interaction than any other generation in history! Modern culture asks young people to accept and excuse more and more behaviour, to adjust to more and more change, and then diagnoses them when they can’t cope. So lately in my writing I’ve been trying to emphasise that it’s okay to be emotional. It’s understandable to feel anxious and insecure right now. That doesn’t make you mentally ill. We’re so determined to de-stigmatise mental health issues we’ve started to stigmatise being human. Having human reactions to things.
Because yes, humans have emotions. Women are emotional! That seems almost offensive to say now, but I don’t see why. I actually think not properly expressing our emotions is what makes us neurotic. The way I see it, girls are getting two contradictory messages: open up, talk about your problems, but also, being emotional is bad. If someone calls you emotional it’s an insult. Strong independent women aren’t bothered, don’t care. If women do get upset or emotional they must have anxiety, or trauma, or some mental illness. That’s a cruel and confusing message for girls. And an absolute joke to call it empowering.
For most young people, I don’t think they have a disorder. I think they’re experiencing normal distress, and they do need to open up to each other. Girls shouldn’t hide when they’re really not alright. But they should be opening up face-to-face, honestly and vulnerably, in real communities, in meaningful friendships, in stable families—not on TikTok or Reddit forums or to some sketchy BetterHelp counsellor. And they need to use real words, not always couching everything in medical labels and therapy-speak. That’s what we should be encouraging.
Maybe it’s just me, but today there definitely does seem to be a deeply creepy top-down push to sever us from human connection, or even the human in general, and replace it with the digital and the unhuman. It’s as if there’s a growing suspicion of human interaction as something inherently messy and dangerous, while the virtual world is seen as cleaner and safer. We can envision this will, if taken to its maximum extent, deposit us in a “no contact society” like that which, for some reason, has been planned as a future for South Korea (with predictable results so far). Is it possible for us to disentangle the growing role of therapy culture from that of the internet and social media, or do you think these two forces have become inextricably linked in some way?
Of course the foundations for this therapeutic view of the self were laid a long time ago. Christopher Lasch, Philip Rieff and many others were writing about this in the ‘60s and ‘70s;
covered it excellently in the early 2000s.But I think social media took things to a whole new level. Therapy culture mixed with social media is, in my opinion, a very damaging combination. Therapy culture encourages girls and young women to focus on themselves and their feelings; social media then not only spreads these messages but constantly reminds us that we are each a self. That we are the main character. That our selves are something to be endlessly managed and obsessed over.
Neither encourages actual self-improvement. Social media platforms reduce us to our identity labels or consumer preferences. Therapy culture distills us down into a diagnosis or collection of symptoms. Both fit us into neat categories. What actually matters—our character, our virtue, how we treat other people—is not something easily displayed online. Sure, people try—they tweet their political slogans and post about their activism, but that’s got nothing to do with their character. Says nothing about their private code of conduct. That, I think, is the most important thing about who we are, the most important thing for young people to work on and improve, but we can’t display it. So it holds very little value these days.
All this makes me think about how, from the outside, it looks as if young people are inundated with mental health advice. We have so much guidance! But the truth is, our culture has very little to say to anxious young people. So little to offer. We are too afraid to give actual guidance. There are no clear milestones or markers to follow to adulthood anymore. We stopped appealing to moral character. We got rid of anything more substantial—that was judgemental!—or anything to assure young people that they belong to something bigger—that was superstitious! All that’s left are endless empty platitudes. We tell young people whatever you want to do, do it! As long as it makes you happy! And if they say they feel crippling anxiety or insecurity, we don’t wonder if it’s this morally ambiguous world, the collapse of any real community, this feeling that they can’t rely on anyone but themselves. We don’t investigate further. We diagnose them and are done with it. We call this a culture of compassion, but I’d say that’s far from the truth.
While I’m saying all this, I can’t help but wonder whether young men and women even inhabit the same world now. From what I can see, young women are going further and further down the therapeutic rabbit hole—ruminating over “red flags”, obsessing over “trauma”, increasingly seeing the world and themselves through these psychological labels and terms. Do you see any of that happening with young men? Does therapy culture affect them?
Therapy culture definitely affects men, though I think in different ways. There are of course some men who adopt the feminine model of the therapeutic, becoming the soyboys of internet infamy. But increasingly the equivalent “rabbit hole” for men seems to be one of what we could call “self-optimization.” Instead of obsessing over trauma, we have young men obsessing over whether they’re doing enough. Whether they're waking up early enough to get in their daily stoic journaling practice, internet-sourced ideal workout routine, ice bath, macro-calculated meal prep, and nootropic supplement regimen—all before heading out to grind their underpaid day job while listening to Andrew Huberman podcasts and thinking about how they need to side-hustle more on their passive income scheme. Others obsess over trying to discover and capitalize on whatever laws of science apply to relationships and the female mind, so that they can potentially find a leg up in a ruthless dating market.
Frankly this is all probably still healthier than women’s tendency toward internal rumination and self-diagnosis, since it at least emphasizes personal agency and encourages taking action in the world (and so is also a healthier choice than that of the large subset of men who check out entirely and retire to a quiet life of video games and depression). But the self-optimizers’ is still an anxious response to exactly the same societal situation, in which as you say there’s been a “collapse of any real community” and the dominant feeling is “that they can’t rely on anyone but themselves.” It’s the frenzied behavior of atomized individuals adrift in a world without anything solid, reliable, or permanent to support them, in which they can’t be sure of anything except relentless competition with each other.
I also see the predicament facing both men and women as in large part rooted in our modern crisis of authority. By authority I mean that power which can tell you what to do and you will accept this decision as legitimate and trustworthy. Our egalitarian culture is basically allergic to the idea of legitimate authority, or at least moral authority and all its traditional sources. Today it tends to be associated with authoritarianism and oppression of the individual.
Without getting into a whole other rabbit hole, it’s worth noting that this negative view was imposed deliberately by the therapeutic state. After WWII, intellectual pioneers of the therapeutic worldview like Wilhelm Reich and the Frankfurt School’s Theodore Adorno fingered the “authoritarian personality”—and especially the patriarchal authority of the strong father figure—as the psychological root of fascism. As Philip Rieff summarized it, their conclusion was that the “revolution must sweep out the family and its ruler, the father, no less cleanly than the old [authoritarian] political gangs and their leaders.” So they set out, with the backing of the U.S. government, to destroy that authority figure and replace it with emotional management via professional therapists and educational bureaucracies. It seems obvious that they succeeded pretty wildly in this pathologization of the authoritative father figure. How many young men and women feel they must turn first to the internet for advice and direction, even if they are lucky enough to have a father present in their lives? The result is a kind of widespread infantilization that many people fail to ever grow out of.
In any case, today authority has been relocated to the individual herself, in the name of liberation. Even the state now bases its moral legitimacy on guaranteeing freedom from repression for the self’s desires. But this means it is the shifting emotional whims and desires that move the self from moment to moment that become the real highest authority. The vaunted therapist then serves as a kind of priestly figure, an oracle who helps divine the sacred commands of the authentic self.
But without any legitimate external authority to shape the self, whether cultural or familial, there can’t be any real stability for the individual. There can be no real constraints on the desires of the self, since that would have to come from an authority beyond it; nor can there even be any awareness—let alone shame—that what the self desires might be wrong in some way. Because without an authority providing a moral framework there can be no right or wrong, indeed no moral absolutes at all—without some authority to judge, who’s to say? And today we abhor judgement. But it is external authority that helps keep the self anchored, imposing some structured identity, and directing it toward higher-order ends, including proper relationships with others. Without any authority, there is no universally recognized framework for establishing when someone is behaving wrongly toward another. Nor can we truly connect with others if we cannot move past self-regard. So relationships of all kinds become tainted by solipsism and laced with suspicions of exploitation and repression. This status quo seems to be causing all kinds of social chaos today.
You’ve similarly written before that: “My guess is that what we need most in this chaotic world is moral direction. What we need most in a rapidly changing world is rootedness.” That, “when I listen to the misery and confusion of my generation beneath it I hear a heartbreaking need—a need to be bound to others, to a community, to a moral code, to something more. This is not enough.” I think that’s exactly right. Without a strong preexisting moral and social framework to bind us and guide us—a “cultural jig” as the philosopher Matt Crawford would call it—we may be “free” to stretch in any direction we please but are left exposed without shelter, and without firm contact with ground in which we can grow the roots of an unshakeable character of our own.
I completely agree. This crisis of authority, combined with a lack of coherent moral framework to follow, makes life very confusing. I especially think it makes relationships confusing. To feel secure in a relationship, we need some sense of shared moral values, a foundation to fall back on. I wrote recently about how we’re all encouraged to set boundaries with our romantic partners now, essentially making up our own morality and deciding for ourselves what behaviour is acceptable and what isn’t. Which gets very confusing, since there’s no external authority guiding us on what’s right and wrong.
It’s also confusing because, on one hand, we’re told to set firm boundaries and not back down, but on the other, we’re encouraged to tolerate more and more behaviour. As you said, today we abhor judgement. So it feels as if we are expected to excuse more in relationships—we’re told that having casual sex is healthy and normal, that our partner watching porn is fine, that wanting monogamy might be asking for too much. If you feel uncomfortable with any of this, you’re made to feel insecure—or, the worst sin of all nowadays, needy. God forbid you have needs! We have a progressive movement that seems to kick down every societal boundary that’s been built over the years, and then demands we put our own back up—and defend them alone.
As for the whole self-optimisation trend, you put it perfectly. I agree that it’s another response from atomised individuals trying to anchor themselves to something stable, much like therapy culture. Both trends, I think, are ultimately driven by fear—a deep fear of hurt and abandonment, and an attempt to avoid it as much as possible.
As I see it, we’re so fearful now that we try to control every aspect of our lives and relationships. We try to “hack” dating and falling in love through graphs, statistics, and strategies. We try to control our emotions by diagnosing them or optimising ourselves until we don’t feel them anymore. It’s all very mechanical. Thinking in terms of input and output. If I just process my trauma, then I can reset my system. If I just become a high value mate, I can perform better on the market. And sure, some of this advice might be useful, but beneath it all seems to be this belief that there are perfect formulas for dating, for productivity, for success, and if we follow them rigidly we can avoid disappointment.
But it’s not true. Human connection is messy, it’s unpredictable, we fall in love in weird and incommunicable ways. And sometimes it’s not a perfect, rigid routine that makes you productive—it’s the messy, unplanned morning waking up next to someone you love. Sometimes it’s the chaos of your kids clambering into bed with you that inspires you to be better, not the morning breathwork or perfectly timed caffeine shot to activate your adenosine system.
I saw a tweet recently that was the perfect example of this. This young guy shared his Patrick Bateman-esque morning routine: journaling, red light therapy, breathwork, meditation, gym, ice bath, sauna, reading, all in perfect silence. No interruptions; no spontaneity. And there’s nothing necessarily wrong with it, but it’s just not the kind of lifestyle you can have with other people around. Watching it, my first thought was, wow, if this is the ideal, no wonder young people are delaying marriage and having children. We’ve been told that the meaning of life is self-actualisation, to achieve some perfect state of mental health and productivity. Don’t commit until you have perfect control. But I think that way of thinking will backfire. Because the end point of trying to control everything is you become like a machine: emotionally detached, hyper-productive, super-efficient…and alone.
And eventually, you end up seeing other human beings as distractions, as annoyances. Other people become obstacles. For women, men become obstacles to our healing and mental health. For men, women seem like obstacles to their ambition and self-development. Or vice versa. It all seems like an avoidance strategy to me, everyone trying very hard not to be vulnerable and get hurt.
Maybe it’s the hopeless romantic in me but, in my mind, you do all those things for love. For family. We try to heal, we work harder, for our relationships, to build a more stable and reliable foundation for the people we care about. Isn’t that the point? What’s all this for, otherwise? But now it seems like we’re optimising ourselves away from each other, hiding away to heal ourselves, protecting our peace so fiercely we end up alone.
But no surprise, really. The constant cultural message is that we’re better off alone. Heal faster alone! Hustle harder alone! It’s such a cruel lie. Loneliness isn’t empowerment.
You’ve said before that “Our culture is actively de-masculinizing, dispiriting, demoralizing, degenerating, and frankly desexualizing (in the sense of putting men and women at odds and undermining truly fulfilling relationships between them…)”. As we’ve talked about, a lack of higher authority and moral framework is definitely part of this problem.
But beyond that, what else do you think is driving men and women apart? What do you see as “de-masculinizing” and “desexualising” in modern culture? And how do you think men and women can find the courage to come together again? Is it even worthwhile in today’s world?